National facial recognition database to use loyalty rewards to identify shoppers

(ZERO HEDGE) A recent article in Biometric Update. com (BU) reveals that retail stores have a master plan to convince Americans to accept facial biometrics.

BU interviewed four facial biometric company CEO’s and what they revealed is frightening.

The article starts off innocuously enough by telling us that U.S. retail biometrics is used primarily in loss-prevention but things quickly take a turn for the worse.

BU’s interview with FaceFirst CEO Peter Tripp is especially disconcerting, as he reveals how retailers plan to use a “facial recognition opt-in environment.”

If any of this sounds familiar its because they are doing the exact same thing with digital drivers licenses.

Biometric companies are trying to convince Americans to accept digital drivers license by tying them to loyalty rewards programs. Last year the Lincoln Motor Company installed “complimentary” TSA PreCheck biometric scanners in all their new vehicles so customers can get through airport and sport stadium check-in lines quicker.

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